Ever since J.J. Abrams hit it big with Cloverfield, Paramount has been eager to keep Abrams in the fold and transform movies to fit into the Cloverfield fold. 10 Cloverfield Lane is the perfect example of a great movie undone by needless tie-in. Billed as a surprise entry in the Cloverfield universe, 10 Cloverfield Lane has very little to do with the extraterrestrial until the end. The Cloverfield Paradox tried to connect to the larger mythos of the Cloverfield universe but ended up going into an entirely different direction. Even though Paramount decided to sell The Cloverfield Paradox to Netflix, they aren’t out of the Cloverfield game just yet. According to The Wrap, there are still plans to transform Paramount’s upcoming WWII-set Overlord into the fourth installment of the Cloverfield franchise. If there is one lesson that Paramount should take from the success of A Quiet Place, it is that not every risky endeavor should come with the Cloverfield brand.

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